Digital Marketing and Consulting for Orthodontists

Marketing Your Practice

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What differentiates the digital marketing plan process performed by the New Patient Group digital marketing team from that of other marketing companies?

To begin with, NPG provides a perfect blend of insider orthodontics / dentistry knowledge combined with outside the industry proven digital marketing strategies. We understand how to speak the consumer’s language; what interests them, what’s most likely to engage the viewer, and what’s likely to turn them off. This combination of industry understanding and digital marketing experience allows us to develop a strategy that is relevant, effective and impactful on your results.

It is important to set clear, measurable objectives that align with your overall business goals. This helps focus our efforts and properly measure success. The Digital Marketing Team at New Patient Group will leverage over a decade of dental and orthodontic consulting, to arrive at a clear, objective path for your practice.

One key step in this process is to create a clear and compelling value proposition. What sets you apart from your competition? How is that message carefully crafted to make your practice unique in the eyes of the consumer? Your digital marketing is a critical place for this story to be established.

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Your New Patient Group digital marketing team works closely with your practice leadership to properly define your target audience, including demographics, behavior, and preferences. With this knowledge, your team can tailor your marketing efforts to reach and engage your target audience more effectively.

While executing everything above, the marketing plan is coordinated to include multiple marketing formats: SEO, social media platforms, YouTube, paid ads (if necessary), and the emerging world of AI. Each is customized to help you reach your target audience. Of course, as the strategies are executed, it’s essential to regularly measure and evaluate their effectiveness. This helps to identify areas of improvement over time.

Your marketing plan Includes:

Marketing
Research

Defining & Setting
Clear Objectives

Developing a Unique
Value Proposition

Defining Your
Target Audience

Comprehensive Strategy
Across Multiple Platforms

Routine Measuring
& Evaluation

By following these established and verified steps within our marketing plans, the digital marketing team at New Patient Group will create and revise a marketing game plan that is relevant, effective, and impactful… achieving your business objectives.

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Let’s have a chat and learn more about your business to help customize the right services for you.

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